Best Buy

The goal of this project was to create a landing page to promote the Best Buy mobile website. It included syncing with their current look and feel from recent promotions. The objective was to not only promote awareness for the mobile site, but also to promote weekly deals, product reviews and apps all available for the iphone and other mobile devices.

I worked with a small team of people from critical mass, and was the only designer working on the project.

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Best Buy

In 2008, over 6 million mobile users attempted to access Best Buy's mobile site on a mobile device. Our challenge was to create a new mobile site from scratch. We were tasked with supporting the iPhone and certain SmartPhones.

Designing Best Buy's mobile website was an amazing experience. Working with a small team and being the only designer, I learned a lot about the mobile web space. We delivered a well thought-out site that is very intuitive and user friendly.

m.bestbuy.com
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Best Buy

Our challenge was to create an online-only, discount consumer electronics web site, which may have no association with the Best Buy brand.

I worked with a small team of designers, an art director, and a copy writer on this project.

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Harley Davidson

Our challenge was to create a micro-site that would educate consumers about the options for creating a custom H-D motorcycle in a redesign of the Customize Your Harley section.

The creative team consisted of myself, another designer, an art director, an information architect and a copy writer. The site is currently in development.

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Kaiser Permanente

The BusinessNet Web site is designed for employers who offer Kaiser Permanente health care coverage to their employees and for employers who are shopping for health coverage.

Our challenge was to create a series of pages that could be used as a template to be implemented throughout the site. We also had to design the functionality on the internal member account pages.

My role was lead designer, and I worked with another designer, an IA and a content analyst.

Kaiser Permenente BusinessNet

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Norman Goddard Architecture

Norman Goddard is an architect working out of Penticton, BC that is one of the rare architects that still draws all his designs by hand. Our challenge was to create a web site that showcased his skills and personality through the use of imagery of him working in his office.

This project was a contract and my role was to provide art direction to another designer and photographer. The site is currently in development.

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USAA

The objective when creating the USAA security and privacy center site was to drive awareness, peace of mind and confidence by showing members how USAA’s online security guarantee protects their identity and private, personal information.

My role in this project was the sole designer and I worked with other disciplines to achieve the end result.

USAA Security Center
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Critical Mass

Working with the brand team at CM, our objective on this project was to help illustrate and define CM's philosophy and who they are. The outcome was Ideas, People, Results.

Critical Mass
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