All projects displayed are either contracts, or work completed with Critical Mass where I was employed for 6 years, or Suitcase Interactive where I'm currently employed as an Art Director. Please see the accompanied project description with the work to gain scope of my role on each project. All agency work has been completed in a collaborative effort, working with many disciplines to complete the final digital media.
I'm always looking for new projects to work on. I'm open to working with agencies on contract basis, or working directly with clients to create an extraordinary user experience.
If needed, I work with other talented experts to create a custom-designed solution to meet specific business needs. Our process begins with:
Discovery - Discover and identify business needs
Plan - Research and analysis
Design - Conceptual design and interface
Build - Standards-based development with CMS
Let me know how I can help you!
But none less important than the other. I've been extremely fortunate to have had the opportunity to work with, and help grow some of the largest and smallest brands in North America in the past 10 years. My Art Direction work experience has mostly been in the digital space and ranges from social media campaigns, to mobile engagement, to traditional digital experiences.
Click on the arrows to view some of my work.
As a leader in social media and mobile engagement, it was important to Suitcase Interactive to have a mobile site that was simple and engaging. My role as Art Director/Designer showcased the ability to "mobilize" the full site in a way that was fun and intuitive.
m.thinksuitcase.com
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Lentils objective was to design a site that provided awareness for Lentils in Canada. My role was to provide art direction of the overall look and feel of the site, and oversight on the information architecture.
Lentils.ca
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Companies are quickly learning the importance of having a presence in the social media world. The objective of this contest was to create awareness of Atmosphere, who sells retail goods to outdoor enthusiasts. We were able to grow their fan base to 25K in a short period of time. We also created a marketing strategy which included a Youtube homepage takeover. I Art Directed and designed the overall look and feel.
Atmosphere Summit Contest
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Being the design lead for the support track of AT&T.com, my responsibilities encompass leading a team of designers, Information Architects, copywriters, and planners to conceptualize and produce top-quality digital media for AT&T.com. We've produced many projects from concept to completion including a redesign of the current site.
These are examples of the support homepage and billing and account redesigns.
www.att.com/esupport
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The goal of this project was to create mobile site that could serve as a self-support/diagnostic tool for AT&T customers. Accessibility was a priority so we designed 3 solutions that could be accessed from high-end to low-end handhelds. We worked with a 3rd-party vendor to ensure that the site was fully functional on over 7000 handhelds.
I art directed this project and worked with a designer, IA, and a project and account manager.
m.att.com/uverserepair
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Our challenge was to create a micro-site that would educate consumers about the options for creating a custom H-D motorcycle in a redesign of the Customize Your Harley section.
The creative team consisted of myself, another designer, an art director, an information architect and a copywriter.
Guide To Customizing
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As part of the Best Buy account, we were responsible for production of landing page interactive banners. Here are some examples.
I worked with a small team and was a designer on the project.
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The goal of this project was to create a landing page to promote the Best Buy mobile website. It included syncing with their current look and feel from recent promotions. The objective was to not only promote awareness for the mobile site, but also to promote weekly deals, product reviews and apps all available for the iPhone and other mobile devices.
I worked with a small team and was the only designer on the project.
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Our challenge was to create an online-only, discount consumer electronics website, which may have no association with the Best Buy brand.
I worked with a small team of designers, an art director, and a copy writer on this project.
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As Art Director and lead design of the Bauer IIHF World Junior Hockey Championship microsite, my responsibility involved concepting and designing the microsite, designing the TSN takeover page, and art directing the accompanying flash banner Ads for the project. My responsibilities also included providing oversight for the development of the mircosite.
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As Art Director of the Sidney Crosby microsite, my responsibility involved concepting and designing the site for SportChek. My responsibilities also included providing oversight for the development of the mircosite and accompanying mobile site. Tight timelines made this project a challenge, but the team went above and beyond to deliver a site that went well beyond the clients expectations.
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The BusinessNet Web site is designed for employers who offer Kaiser Permanente health care coverage to their employees and for employers who are shopping for health coverage.
Our challenge was to create a series of pages that could be used as a template to be implemented throughout the site. We also had to design the functionality on the internal member account pages.
My role was lead designer, and I worked with another designer, an IA and a content analyst.
Kaiser Permenente BusinessNet
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I spent a few months working at Dell headquarters in Austin, TX. as part of a staff-augmentation program. I worked as a designer and CM representative. Over the next 2 years working with their team, we grew their email distribution list from a few hundred thousand, to over 9 million and counting. As a pioneer of the CM/Dell US consumer email program, I was the first CM employee and within 2 years grew the email team to a staff of 14.
Enclosed are two examples of countless emails I conceived and designed over the years.
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Working with Dell, part of the email strategy was communicating to a high-end gaming audience that accounted for a large portion of US consumers. The goal was to brand this email campaign in a way that would engage and excite this segmentation.
Enclosed are two examples of XPS gaming emails.
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The objective when creating the USAA security and privacy center site was to drive awareness, peace of mind and confidence by showing members how USAA’s online security guarantee protects their identity and private, personal information.
My role in this project was the sole designer and I worked with other disciplines to achieve the end result.
USAA Security Center
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Working with the brand team at CM, our objective on this project was to help illustrate and define CM's philosophy and who they are. The outcome was Ideas, People, Results.
Critical Mass
Navigate to: Company/who we are
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